Promotion of tourism services

ECTS: 5

COURSE OBJECTIVES
Knowledge about product, price, distribution and promotion of tourist product

COURSE CONTENT

1.  Tourist product:
   • segmentation of the market of tourist services,
   • product structure,
   • tourism services,
   • new product,
   • product life cycle,
   • Boston Consulting Group matrix – case study.
2. Price of tourism services:
   • pricing policy,
   • price perception,
   • criteria for differential pricing – case study.
3. Distribution:
   • distribution channels,
   • intermediaries in the distribution channels,
   • distribution systems,
   • design of distribution channels – case study.
4. Promotion-mix:
   • advertisement – case study,
   • AIDA Model,
   • public relations,
   • promotion,
   • additional sales.