Strategic management

ECTS: 4

COURSE OBJECTIVES
Learning outcomes – the skills and competencies: understanding of the nature, principles and regularity of strategic management, understanding of the methods of strategic analysis and strategic planning, methods of strategic analysis and strategic planning to solve management problems.

COURSE CONTENT
Methods of analysis of strategic business:

• The evaluation of the attractiveness of the sector,
• Porter’s analysis,
• Strategic Analysis of the potential business,
• Analysis – Key Success Factors,
• SPACE Method,
• BSC Method.