Methods and techniques of tourism services

ECTS: 5

COURSE OBJECTIVES
The goal of the subject is to provide students with a basic knowledge of how to create, promote and market a tourist product. They prepare a tourist product offering for various market segments, documentation relating to the organization of a tourist event, and an advertising campaign for a specific tourist product. Students will acquire skills enabling them to project, plan, organize and estimate the cost of a campaign to advertise tourist events for various market segments.

COURSE CONTENT

• Major concepts associated with tourist traffic, types and classification of tourist traffic;
• Tourist product: structure, life cycle, characteristics of product peculiarities in tourism;
• Tourism market, tourism demand and supply;
• Inquiry, advertising and propaganda in tourism;
• Characteristics and classification of tourist services;
• Types of travel agencies, their activity and characteristics of offerings;
• Selected elements of the courier/tour guide profession;
• Tourist Services Act;
• Agreements used in tourism (signed with providers or customers);
• Documents used in the handling of domestic and international tourist traffic;
• Insurance coverage in tourism;
• Milestones of a tourist event.